ZIWI

Peak nutrition from pure New Zealand

What makes us unique

Innovation inspired by nature

At ZIWI®, everything we do has to respect nature. Instead of harsh processing, we use innovative methods inspired by nature. We pioneered the world’s first gentle air-drying technology, which preserves the nutritional value of our raw and pure ingredients. And now, we’ve created another new innovation: Z-MicroSteam™, which creates a delicious light texture pets love.

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Every ZIWI recipe is packed full of natural nutrition to keep your pet in peak health.

Energy and vitality

Our nutrient-dense PeakPrey® recipes are packed with plenty of energy for a longer life of playtime with you.

Gut health and digestion

A carnivorous diet with low carbs and no added fillers supports healthy gut flora and acidity for digestive health.

Healthy skin and silky coat

Recipes rich in nutrients like Omega-3 and -6 fatty acids to support your pet’s skin and coat health.

Joint health

Our recipes include ingredients with nutrients like glucosamine and chondroitin. These help to maintain your pet’s joints for more adventures together.

Healthy teeth and gums

Feeding your cat or dog a natural, carnivorous diet - along with natural chews and treats - helps support good oral health.

Heart and cognitive health

Our recipes contain amino acids like taurine, which support your pet’s heart and cognitive health.

How to build your bowl for peak nutrition.

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Ethically-sourced high quality ingredients •
Peak nutrition for pets •
New Zealand sourced proteins •
No rendered meats or meals •
Nature inspired •
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We’ve created a variety of recipes, so every cat and dog can enjoy pure ZIWI nutrition, no matter what type of food they prefer.

Air-dried recipes

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[Currently unavailable in the UK]

We invented our own gentle air-drying innovation, so we gave it a special ZIWI name: Z-TWINTECH®. It’s our way of gently protecting the nutritional benefits of our raw ingredients, and making it easy to serve.

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Steam & Dried recipes

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Our new Steam & Dried range is made with our innovative Z-MicroSteam™ method, which combines delicate micro-steaming with gentle air-drying. This creates a light texture cats and dogs love.

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Canned wet food

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Mix it up with our ZIWI canned recipes, full of flavour, nutrition, and essential moisture. Each recipe is packed with meat, organs, bone, and seafood – including our famous New Zealand green mussels.

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Chews, treats & rewards

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Explore the ZIWI range of treats and rewards, as well as our range of chews to support your dog’s dental health and keep them smiling. All chews, treats, and rewards are inspired by your dog’s natural diet.

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Ethically farmed in New Zealand

The farms, farmers, and fisheries we work with are committed to raising and caring for their animals in an ethical way. They follow the principle of kaitiakitanga – a New Zealand Māori concept of guardianship of the land and sea. It’s about protecting the animals, the environment, and providing for future generations.

New Zealand’s temperate climate also means that our animals are raised on beautiful pastures of clover and native grasses, 365 days a year.

Man Showing His Dog Where His Pets Food Comes From

  • Free-range, grass-fed, grass-finished

  • Cage-free, local poultry

  • Wild-caught seafood

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Man Showing His Dog Where His Pets Food Comes From

Loved by Pet Guardians worldwide

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