Our Ingredients


The natural diet for pets

Dogs and cats are carnivores and they naturally thrive on meat. Their bodies aren’t designed to digest carbohydrates like grains, soy, corn, potatoes, wheat & rice. Our recipes are carefully crafted to mirror the whole-prey, meat rich, diet that dogs & cats require. That’s why we have organs like heart and lung in our food because that is what a dog or cat eats when it catches its prey in the wild. It consumes everything. We have over 96% fresh meat, organs, seafood and bone in all of our Ziwi Peak air-dried products.



We are proud to include 96% fresh meat, organs, bone and seafood in all of our ZIWI® air-dried products.

The remaining 4% of our recipe, consists of essential vitamins and minerals, natural kelp, parsley, chicory inulin & lecithin for a complete & balanced diet.



All of our natural ingredients are sourced from the green, free range farms and blue, pristine oceans of New Zealand.

ZiwiPeak chooses to only source from humane, ethical and sustainably managed local farms that exceed the strict New Zealand government regulatory standards.
New Zealand Landscape during summer
Dogs and cats are carnivores and thrive on meat, not allergy inducing, low cost fillers such as grains, corn, potatoes, wheat & rice.
That’s why we have organs like heart and lung in our food because that is what a dog or cat eats when they catch their prey in the wild.
dog eating food from a bowl
Our first seven or eight ingredients, which constitute over 96% of the total recipe, are fresh meat, organs, bone and seafood.
We invite you to compare our ingredient list to any other brand. You’ll notice a real difference and we’re sure your pet will too.
Different types of fresh food including meat, fish, bones and sea food
We include Green-Lipped Mussel, a natural source of Glucosamine and Chondroitin, in all of our recipes which nutritionally support long-term joint health.
All ZiwiPeak products contain a minimum of 3% Green-Lipped Mussel, farmed using ecologically-sustainable practices.
Shell fish
We also include Green Tripe as a natural super-food to assist gut health and digestion.
Because green tripe is extremely palatable, easily digested and gentle on the digestive track, it is great for picky eaters or for pets with sensitive stomachs, IBD and IBS.
Green Tripe
7 We carefully hand select vitamin and mineral rich ingredients (such as kelp) to create a complete and balanced diet for all breeds and life stages. seaweed on shore
100% Sourced Ethically No Grains Sugars or Glycerins No Antibiotics Free-Range No BPA TSPP or Carrageenan